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September 2017

In celebration of Baume & Mercier’s newly launched Clifton Club Collection, the Swiss watchmaking Maison was the official sponsor of the first annual Wheels & Waves California event held in Cayucos at the Swallow Creek Ranch.

Over the course of three days, attendees enjoyed a cultural experience on the coastline of San Luis Obispo County. Guests rode authentic Indian motorcycles and experienced a variety of races at the Santa Maria and Santa Margarita Raceways.

On this occasion, custom Baume & Mercier Clifton Club watches were awarded to race winners. Engraved on the case back of the Clifton Club Automatic model is a one-of-a-kind design commemorating each individual race – Super Hooligans, Vintage Class and Sprint Hero.

“We are thrilled to be a part of such a unique and cultural event,” said Alain Zimmermann, CEO of Baume & Mercier. “The partnership with Wheels & Waves is a fantastic way to celebrate Clifton Club and showcase our commitment to strengthening our presence in the sports segment, with a lighthearted approach.”

The spirit of Wheels & Waves embodies the true essence of the Clifton Club Collection: fair play, camaraderie, respect, friendship and designed for adventure. The Wheels & Waves sponsorship continues Baume & Mercier’s new connection to motorcycles’ universe recently announced with Indian Motorcycle Company.

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